[A confirmatory positioning analysis: a multivariate analysis for finding change of image and evaluation of cognitive map].
نویسنده
چکیده
A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.
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ورودعنوان ژورنال:
- Shinrigaku kenkyu : The Japanese journal of psychology
دوره 72 5 شماره
صفحات -
تاریخ انتشار 2001